Unit 1 is a company specialising in the design and production of innovative safety gear for cyclists and winter sports enthusiasts. Their product line includes smart helmets like the AURA, which features integrated lighting and MIPS technology for enhanced visibility and protection, and the NEON, designed for skiers and snowboarders with a detachable audio system and customisable fit. Committed to combining safety with style, Unit 1's products are engineered to meet rigorous safety standards while offering modern aesthetics. The company has successfully utilized crowdfunding platforms, such as Kickstarter, to launch and fund their products, reflecting strong community support and engagement.